牛蒡枸杞可以开发成饮料配方吗，开发成茶饮料如何提升产品价值

在“药食同源”饮品持续升温的当下，牛蒡和枸杞这对“养生搭档”逐渐走进大众视野。很多人问：“牛蒡枸杞能开发成茶饮料吗？怎么做出差异化和高价值感？”作为深耕饮品研发的从业者，今天明确告诉你——不仅能做，还能通过精准创新，从“普通养生茶”升级为“高附加值爆品”，从可行性到价值提升策略，一篇讲透！

先解惑：牛蒡枸杞开发成茶饮料，可行性拉满！



First clarification: Developing burdock and goji berries into tea drinks is feasible!
牛蒡和枸杞的组合，天生适配茶饮料开发，具备三大核心优势：

The combination of burdock and wolfberry is naturally suitable for tea beverage development and has three core advantages:
- 认知基础扎实：“枸杞养肾明目”“牛蒡清体排毒”的观念深入人心，无需从零教育市场，消费者对二者的养生属性有天然信任感；

-Solid cognitive foundation: The concepts of "goji berries nourish the kidneys and improve vision" and "burdock clears the body and detoxifies" have deeply penetrated people's hearts, and there is no need to educate the market from scratch. Consumers have a natural sense of trust in the health attributes of both;
- 营养互补性强：牛蒡富含膳食纤维、菊糖、牛蒡苷，主打“清体、促代谢”；枸杞含枸杞多糖、β-胡萝卜素、维生素A，主打“护眼、补气血”，二者结合形成“清养结合”的功能闭环；

-Strong nutritional complementarity: Burdock is rich in dietary fiber, inulin, and arctigenin, with a focus on "clearing the body and promoting metabolism"; Goji berries contain polysaccharides from goji berries, beta carotene, and vitamin A, with a focus on "protecting the eyes and replenishing qi and blood". The combination of the two forms a functional closed loop of "clearing and nourishing";
- 工艺适配度高：可通过“低温萃取+酶解”工艺提取牛蒡的清香和枸杞的甘甜，避免牛蒡的土腥味；也可制成袋泡茶、罐装即饮茶等多种形态，生产难度低，产业链成熟（牛蒡主产徐州、枸杞主产宁夏，原料供应稳定）。

-High process adaptability: The fragrance of burdock and the sweetness of goji berries can be extracted through the "low-temperature extraction+enzymatic hydrolysis" process, avoiding the earthy smell of burdock; It can also be made into various forms such as bagged tea and canned ready to drink tea, with low production difficulty and a mature industrial chain (burdock is mainly produced in Xuzhou, goji berries are mainly produced in Ningxia, and raw material supply is stable).
重点突破：6招提升牛蒡枸杞茶饮料产品价值

Key breakthrough: 6 tips to enhance the value of burdock and goji berry tea beverage products
想在同类产品中脱颖而出，不能只停留在“牛蒡+枸杞”的基础组合，要从功能、口感、场景等维度深度挖掘价值：

To stand out among similar products, we cannot just stay at the basic combination of "burdock+goji berry". We need to deeply explore value from dimensions such as functionality, taste, and scene:
1. 功能精细化：从“泛养生”到“精准解决痛点”

1. Refined functionality: from "general health preservation" to "precise pain point resolution"
拒绝“一瓶茶饮料包治百病”的模糊定位，针对不同人群的核心需求做功能细分：

Rejecting the vague positioning of "one bottle of tea beverage can cure all diseases", and segmenting the functions according to the core needs of different groups of people:
“护眼清体”款（职场人群专属）：强化枸杞β-胡萝卜素+牛蒡膳食纤维，添加叶黄素（护眼黄金成分），主打“久坐党清肠+熬夜党护眼”，包装标注“每瓶含枸杞多糖XXmg、叶黄素XXμg”，精准触达25-40岁办公族；

“控体轻食”款（减脂人群）：采用“牛蒡为主+枸杞为辅”的配比，突出牛蒡菊糖的饱腹感，添加低聚果糖（益生元），主打“0添加蔗糖、低卡清体”，搭配“餐前喝半瓶，减少主食摄入”的饮用场景，吸引健身、控重人群；

“气血双补”款（女性群体）：增加枸杞用量，搭配红枣浓缩汁、桂圆肉，主打“经期暖身+日常补气血”，采用粉色渐变包装，slogan定为“喝出红润好气色”，契合女性养生需求；

The "Qi and Blood Double Supplement" version (for women): increases the amount of goji berries, paired with concentrated red date juice and longan meat, focusing on "warming up during menstruation+daily Qi and blood supplement", using pink gradient packaging, with the slogan set as "drinking for a rosy complexion", which meets the health needs of women;
“全家养护”款（家庭场景）：均衡牛蒡与枸杞配比，添加维生素C，主打“老少皆宜、日常清养”，推出1.5L家庭共享装，标注“0香精、0色素、0防腐剂”，吸引注重全家健康的精致妈妈。

"Family care" (family scene): balance the proportion of burdock and wolfberry, add vitamin C, focus on "all ages, daily cleaning", launch 1.5L family sharing clothes, mark "0 essence, 0 pigment, 0 preservative", attract delicate mothers who pay attention to family health.
2. 口感升级：打破“药味重”偏见，打造记忆点

2. Taste upgrade: Break the bias of "strong medicinal taste" and create memory points
牛蒡自带轻微土腥味，是产品接受度的“拦路虎”，可通过风味创新解决：

Burdock has a slight earthy smell and is a "roadblock" to product acceptance. It can be solved through flavor innovation:
- 茶底融合增香：与不同茶底搭配，中和腥味并提升层次感。例如牛蒡枸杞+乌龙（增加兰花香）、牛蒡枸杞+陈皮普洱（增加陈香回甘）、牛蒡枸杞+茉莉花茶（增加花香清甜），让产品从“养生茶”变成“风味茶”；

-Tea base fusion enhances aroma: When paired with different tea bases, it neutralizes fishy odors and enhances layering. For example, burdock goji berry+oolong (adding orchid fragrance), burdock goji berry+chenpi pu erh (adding aged fragrance and sweet aftertaste), burdock goji berry+jasmine tea (adding floral fragrance and sweetness), transforming the product from a "health tea" to a "flavor tea";
- 天然甜味调节：不用白砂糖，改用蜂蜜（枣花蜜、槐花蜜）或甜菊糖苷（天然代糖），保留枸杞的自然甜，同时添加少量甘草片（提味不苦涩），打造“甘润回甘、无药味”的适口口感；

-Natural Sweetness Adjustment: Instead of white sugar, use honey (jujube honey, locust flower honey) or steviol glycosides (natural sugar substitutes) to retain the natural sweetness of goji berries, while adding a small amount of licorice slices (to enhance taste without bitterness) to create a "sweet and refreshing, medicinal free" mouthfeel;
- 颗粒感创新：在罐装茶中添加少量冻干枸杞粒、牛蒡脆片，喝起来有“嚼感”，区别于普通液体茶饮料，增加饮用乐趣。

-Granular innovation: Adding a small amount of freeze-dried goji berries and burdock chips to canned tea gives it a "chewy" taste, which is different from ordinary liquid tea drinks and increases the enjoyment of drinking.
3. 场景深度绑定：从“单一饮用”到“解决方案”

3. Scene deep binding: from "single drinking" to "solution"
围绕消费者的高频生活场景，打造“场景专属饮品”，提升复购率：

Create "scene exclusive drinks" around high-frequency life scenarios of consumers to increase repeat purchase rates:
- “餐后解腻”场景：与火锅、烧烤、自助餐品牌联名，推出“小罐装牛蒡枸杞茶”，主打“吃油吃辣后来一杯，清肠解腻”，设计成便携铝罐，作为餐饮配套饮品；

-Scene of "relieving greasiness after meals": In collaboration with hot pot, barbecue, and buffet brands, we have launched the "Small Canned Burdock Goji Berry Tea", which is designed as a portable aluminum can and serves as a food and beverage accessory. The main theme is "One cup after eating oil and spicy food to clear the intestines and relieve greasiness";
- “办公轻养生”场景：推出“挂耳式茶包”，主打“办公室5分钟泡一杯，护眼又提神”，茶包设计成简约商务风，搭配“工作再忙，也要给身体‘放个假’”的文案；

-Scenario of "Office Light Health Preservation": Launching the "Ear Hanging Tea Bag", which focuses on "soaking a cup in the office for 5 minutes, protecting the eyes and refreshing". The tea bag is designed with a simple business style, paired with the slogan "No matter how busy work is, give your body a 'vacation'";
- “秋冬暖饮”场景：开发热饮款，在便利店、商超设置暖饮柜，主打“秋冬喝暖茶，清体不寒凉”，搭配保温杯赠品活动，拉动秋冬季节销量。

-Scenario of "Warm Drinking in Autumn and Winter": Developing hot drink products, setting up warm drink cabinets in convenience stores and supermarkets, focusing on "drinking warm tea in autumn and winter, clear the body without feeling cold", paired with thermos gift activities, to drive sales in autumn and winter seasons.
4. 原料溯源+透明化：建立“信任壁垒”

4. Raw material traceability+transparency: establishing a "trust barrier"
消费者对养生饮品的“原料品质”尤为关注，可通过溯源和透明化提升价值感：

Consumers are particularly concerned about the "raw material quality" of health drinks, which can enhance their sense of value through traceability and transparency
- 核心产区标识：选用“江苏徐州牛蒡”（国家地理标志产品）和“宁夏中宁枸杞”，在包装上标注“源自XX核心产区”，通过短视频展示产地种植、采摘、加工过程，传递“天然原生态”理念；

-Core production area identification: Select "Jiangsu Xuzhou Burdock" (National Geographic Indication Product) and "Ningxia Zhongning Goji Berry", label "Originating from XX core production area" on the packaging, and display the planting, picking, and processing process of the production area through short videos, conveying the concept of "natural and original ecology";
- 成分透明化：在包装背面用“营养成分表+功效解读”的形式，清晰标注每100ml饮品中牛蒡苷、枸杞多糖的含量，以及对应功效，用数据替代“模糊宣传”；

-Ingredient Transparency: Clearly label the content and corresponding efficacy of arctigenin and goji berry polysaccharides in every 100ml of beverage on the back of the packaging in the form of a "nutrition table+efficacy interpretation", and replace "vague advertising" with data;
- 有机认证加持：申请有机产品认证，主打“有机牛蒡枸杞茶”，虽然成本略有上升，但能吸引愿意为“高品质”买单的中高端消费者，溢价空间提升30%以上。

-Organic certification support: Apply for organic product certification, focusing on "organic burdock goji berry tea". Although the cost has slightly increased, it can attract mid to high end consumers who are willing to pay for "high quality", and the premium space has increased by more than 30%.
5. 形态创新：适配多元需求，拓展消费场景

5. Form innovation: Adapt to diverse needs and expand consumption scenarios
跳出“瓶装即饮茶”的固有形态，设计更灵活的产品形态：

Breaking away from the inherent form of "bottled ready to drink tea", design more flexible product forms:
- 浓缩液滴剂：制成高浓度浓缩液，搭配滴管，可直接滴入温水、牛奶、酸奶中，主打“DIY养生饮品”，小瓶包装方便旅行携带，满足个性化饮用需求；

-Concentrated Liquid Droplets: Made into high concentration concentrated liquid, paired with droppers, can be directly dripped into warm water, milk, and yogurt. It is a "DIY health drink" and comes in small bottle packaging for easy travel and personalized drinking needs;
- 冻干粉泡腾片：将牛蒡枸杞制成冻干粉泡腾片，遇水快速溶解，添加电解质，主打“运动后补水+清体”，适合健身房、户外徒步等场景，比瓶装更轻便；

-Freeze dried powder effervescent tablets: Made from burdock and goji berries, freeze-dried powder effervescent tablets dissolve quickly in water, add electrolytes, and focus on "post exercise hydration+body cleansing". Suitable for gyms, outdoor hiking, and other scenarios, they are lighter than bottled ones;
- 礼盒装组合：推出“牛蒡枸杞茶+养生手册”礼盒，搭配保温杯或茶漏，主打“节日礼品”，瞄准春节、中秋等送礼场景，提升产品附加值。

-Gift box set combination: Launch the "Burdock Goji Berry Tea+Health Handbook" gift box, paired with a thermos or tea strainer, focusing on "holiday gifts", targeting gift giving scenarios such as Spring Festival and Mid Autumn Festival, and enhancing product added value.
6. 文化赋能：赋予产品“情感价值”

6. Cultural Empowerment: Empowering Products with Emotional Value
结合牛蒡枸杞的“药食同源”历史，赋予产品文化底蕴：

Combining the history of "medicinal and edible homology" of burdock and wolfberry, endowing the product with cultural heritage:
- 国潮包装设计：采用国风插画，展现牛蒡枸杞的生长环境、传统炮制工艺，搭配书法字体，打造“国潮养生茶”人设，区别于现代简约风包装；

-China-Chic packaging design: use national style illustrations to show the growing environment of burdock and medlar, traditional processing technology, and match calligraphy fonts to create the "China-Chic Health Tea" artificial design, which is different from modern simple style packaging;
- 历史故事营销：挖掘牛蒡枸杞在古代医书中的记载（如《本草纲目》中“牛蒡通十二经脉”“枸杞久服轻身不老”），通过图文、短视频形式传播，让产品更有文化厚重感；

-Historical story marketing: excavate the records of burdock and goji berries in ancient medical books (such as "burdock connects the twelve meridians" and "goji berries are light and not old after long-term consumption" in the Compendium of Materia Medica), and spread them through graphics, text, and short videos to make the products more culturally rich;
- 助农情怀绑定：联动牛蒡、枸杞主产区的助农项目，宣传“每售出一瓶，助力农户增收XX元”，通过公益属性提升品牌好感度，吸引有社会责任感的消费者。

-Linking agricultural sentiment: Linking agricultural assistance projects in the main production areas of burdock and wolfberry, promoting the slogan "Every bottle sold helps farmers increase their income by XX yuan", enhancing brand favorability through public welfare attributes, and attracting consumers with a sense of social responsibility.
最后总结：产品价值的核心是“用户思维”

Conclusion: The core of product value is "user thinking"